Less talk more drive commercial with type r

[Stin1]

Necro bump . Did anyone see the new Acura commercial with the white nsx and yellow itr ?

https://youtu.be/h9iDI2bTymI

Thanks I couldn’t find a link.

[Klasse]

Bit of a stretch to try draw a link between an ITR and an SUV?

[Dave7CDMTYPER]

Bit of a stretch to try draw a link between an ITR and an SUV?

At least they're making some kind of effort to remember their own sports cars of the 1990's.

[aklackner]

Bit of a stretch to try draw a link between an ITR and an SUV?

At least they're making some kind of effort to remember their own sports cars of the 1990's.

To me the irony is that Acura has consciously tried to distance itself from Honda this whole time. They wanted to be a “luxury” brand. The Integra was redesigned, renamed, then dropped because it didn’t fit with their line. The NSX itself suffered this fate. Neither sports vehicle fit with their line and they actively abandoned both in the early 2000’s.

Yes I like the nod but I’d rather see them make some parts again to show some support.

Until then I drive a Honda!

[Klasse]

Agreed. It's weird the stripped out racer got the luxury badge. Cool ad regardless

[Dave7CDMTYPER]

I agree, they should have kept NSX and Integra under Honda when they brought them to North America.

[jayhaire]

I have a lot of thoughts and comments on this subject, somewhat based on my experience with Expo and working with Acura, HPD, etc. I've never made them public though.

I am glad to see some reference to their past with the NSX and ITR. However, I've seen some real doozy messages on their social media citing that era with incorrect photos and information. It's an easy mistake to make, but it looks a little rough coming from the brand itself. The commenters are usually quick to correct it, and I laugh / applaud that. I've met both great people as well as some that make me wonder why I bother even talking to them at HMA.

In terms of the Type R community, and in particular the ITR community, we have a really unique group of owners and enthusiasts. You would hope that HMA appreciates that.

[aklackner]

I have a lot of thoughts and comments on this subject, somewhat based on my experience with Expo and working with Acura, HPD, etc. I've never made them public though.

I am glad to see some reference to their past with the NSX and ITR. However, I've seen some real doozy messages on their social media citing that era with incorrect photos and information. It's an easy mistake to make, but it looks a little rough coming from the brand itself. The commenters are usually quick to correct it, and I laugh / applaud that. I've met both great people as well as some that make me wonder why I bother even talking to them at HMA.

In terms of the Type R community, and in particular the ITR community, we have a really unique group of owners and enthusiasts. You would hope that HMA appreciates that.

I have a lot of respect for this Jay, though clearly I should have more. It’s easy for guys like me to throw a reactionary post up without appropriate respect for hard won relationships and navigating commercial pressures.

I really am happy to see some love from the brands and hope the general direction continues to tack back towards the heritage everybody here is so dedicated to.

[coolhandluke]

I have a lot of thoughts and comments on this subject, somewhat based on my experience with Expo and working with Acura, HPD, etc. I've never made them public though.

I am glad to see some reference to their past with the NSX and ITR. However, I've seen some real doozy messages on their social media citing that era with incorrect photos and information. It's an easy mistake to make, but it looks a little rough coming from the brand itself. The commenters are usually quick to correct it, and I laugh / applaud that. I've met both great people as well as some that make me wonder why I bother even talking to them at HMA.

In terms of the Type R community, and in particular the ITR community, we have a really unique group of owners and enthusiasts. You would hope that HMA appreciates that.

Well said Jay. I will add that Acura's presentations at Type R Expo and NSXPO (when we we've combined community events) have stated Acura wants to shift back towards the "precision" brand Acura was was. Time will tell, it starts with producing something fun/fast and sub $160k.

I have a lot of thoughts and comments on this subject, somewhat based on my experience with Expo and working with Acura, HPD, etc. I've never made them public though.

I am glad to see some reference to their past with the NSX and ITR. However, I've seen some real doozy messages on their social media citing that era with incorrect photos and information. It's an easy mistake to make, but it looks a little rough coming from the brand itself. The commenters are usually quick to correct it, and I laugh / applaud that. I've met both great people as well as some that make me wonder why I bother even talking to them at HMA.

In terms of the Type R community, and in particular the ITR community, we have a really unique group of owners and enthusiasts. You would hope that HMA appreciates that.

I have a lot of respect for this Jay, though clearly I should have more. It’s easy for guys like me to throw a reactionary post up without appropriate respect for hard won relationships and navigating commercial pressures.

I really am happy to see some love from the brands and hope the general direction continues to tack back towards the heritage everybody here is so dedicated to.

No need to apologize. Whether one is a longtime enthusiast or recently entered the community, we are all collectively dealing with dramatically increased parts prices. Parts that used to be an "affordable" upcharge from the dealer over generic alternatives are now sky high with less quality. Worse, Acura/HMA are discontinuing parts daily, further increasing replacement parts costs. All of this leads to very frustrated owners.

My recommendation is to centralize participation in this forum or Type R Club of America or Type R Expo social media pages. I'm bias, but Type R Expo has successfully cultivated relationships over many years of the event with Acura, HPD, and HMA. The larger the social media presence, the better our chances of Honda (collective) noticing. $.02

[Dave7CDMTYPER]

Yes, please Honda notice the passion of ITR owners. It doesn't take a rocket scientist to see this.