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New red CTR at Honda of Mission Valley (San Diego) $38k

Posted: Sat Mar 09, 2019 3:38 pm
by Outrun
Honda of Mission Valley has a red Civic Type-R for sale at $38k. I was told by a friend that the dealer removed the markup because they haven't been able to sell it. I don't know anything else about the car and what options it comes with.

Re: New red CTR at Honda of Mission Valley (San Diego) $38k

Posted: Sun Mar 10, 2019 6:01 pm
by Lturner
Me wants. #wrongcoast

Re: New red CTR at Honda of Mission Valley (San Diego) $38k

Posted: Sun Mar 10, 2019 6:01 pm
by coolhandluke
Thank you for sharing.

Let's hope dealers pushing shortterm gains via (massive) markups doesn't limit Honda selling the CTR in the future... (as with what happened with Integra Type R's, S2000 CR's, and Mugen Civic Si's.)
Lturner wrote: Sun Mar 10, 2019 6:01 pm Me wants. #wrongcoast
I wasn't aware corn grew on the coast?

Re: New red CTR at Honda of Mission Valley (San Diego) $38k

Posted: Sun Mar 10, 2019 6:05 pm
by Lturner
coolhandluke wrote: Sun Mar 10, 2019 6:01 pm
I wasn't aware corn grew on the coast?
HA but Zach does.

Re: New red CTR at Honda of Mission Valley (San Diego) $38k

Posted: Sun Mar 10, 2019 6:10 pm
by coolhandluke
Lturner wrote: Sun Mar 10, 2019 6:05 pm
coolhandluke wrote: Sun Mar 10, 2019 6:01 pm
I wasn't aware corn grew on the coast?
HA but Zach does.
One could fly Zach out as well. I agree, having Zach clay bar and ceramic coat is highly recommended.

Re: New red CTR at Honda of Mission Valley (San Diego) $38k

Posted: Sun Mar 10, 2019 7:32 pm
by Dave7CDMTYPER
coolhandluke wrote: Sun Mar 10, 2019 6:01 pm Thank you for sharing.

Let's hope dealers pushing shortterm gains via (massive) markups doesn't limit Honda selling the CTR in the future... (as with what happened with Integra Type R's, S2000 CR's, and Mugen Civic Si's.)
Interesting point, I wonder if markups did play a big role in limiting sales. How to prove that? And are car manufacturers aware of that issue?

Re: New red CTR at Honda of Mission Valley (San Diego) $38k

Posted: Sun Mar 10, 2019 10:21 pm
by coolhandluke
Dave7CDMTYPER wrote: Sun Mar 10, 2019 7:32 pm
coolhandluke wrote: Sun Mar 10, 2019 6:01 pm Thank you for sharing.

Let's hope dealers pushing short-term gains via (massive) markups doesn't limit Honda selling the CTR in the future... (as with what happened with Integra Type R's, S2000 CR's, and Mugen Civic Si's.)
Interesting point, I wonder if markups did play a big role in limiting sales...
I can't speak for last or current year sale numbers, but I would be curious.

Dave7CDMTYPER wrote: Sun Mar 10, 2019 7:32 pm ...How to prove that? And are car manufacturers aware of that issue?
Dodge anticipated and took steps to prevent dealer markups on Viper Hellcat Demons in 2015:
https://jalopnik.com/dodge-wants-to-sto ... 1632898486
Dodge wrote: "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower. They're turning the inventory," Kuniskis said. "Some dealers are going to have heartburn with that."

The longer a Hellcat sits without being sold — as it might if it were to have a $10,000 or $20,000 market adjustment on it — relative to those on other dealer lots, the fewer future Hellcat vehicles a dealer will receive, the Dodge brand boss explained.

Re: New red CTR at Honda of Mission Valley (San Diego) $38k

Posted: Mon Mar 11, 2019 2:01 am
by yoshi234
Outrun wrote: Sat Mar 09, 2019 3:38 pm Honda of Mission Valley has a red Civic Type-R for sale at $38k. I was told by a friend that the dealer removed the markup because they haven't been able to sell it. I don't know anything else about the car and what options it comes with.
sweet. I just fwd'd your msg to my friend in san marcos :thumbup:

Re: New red CTR at Honda of Mission Valley (San Diego) $38k

Posted: Mon Mar 11, 2019 10:59 am
by jayhaire
I was back in my hometown over the weekend and swung by a local Honda dealer for parts (now called Serra Honda). They had two CW CTRs with $5k markups. I forgot to get badge numbers :hammer: ....23XXX is all I remember.

I talked to one sales guy briefly about it but did not want to waste anyone's time, haha. CW looked great though.

Re: New red CTR at Honda of Mission Valley (San Diego) $38k

Posted: Mon Mar 11, 2019 11:54 am
by Dave7CDMTYPER
coolhandluke wrote: Sun Mar 10, 2019 10:21 pm
Dodge anticipated and took steps to prevent dealer markups on Viper Hellcat Demons in 2015:
https://jalopnik.com/dodge-wants-to-sto ... 1632898486
Dodge wrote: "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower. They're turning the inventory," Kuniskis said. "Some dealers are going to have heartburn with that."

The longer a Hellcat sits without being sold — as it might if it were to have a $10,000 or $20,000 market adjustment on it — relative to those on other dealer lots, the fewer future Hellcat vehicles a dealer will receive, the Dodge brand boss explained.
Cool. Very interesting how manufacturers have to motivate dealers in that way. They can't just tell them to not charge markups.